Caylee is the Head of Digital Performance at Localsearch, Australia.
1. Why did you choose marketing as a career path?
I began my career journey at a weekly fashion publication with a strong online and print presence. This experience provided me with a solid foundation and eventually paved the way for my transition to a PR agency. At the agency, I had the opportunity to develop PR and social media strategies for a diverse portfolio of well-known beauty brands.
Even before moving to Australia, I had always been passionate about digital media, both in my professional career and in my free time. Upon relocating, I made the choice to join Localsearch, knowing I wanted to pursue a career entirely focused within the digital landscape.
2. What's the best advice you'd give to your younger self who's just started their career?
Embrace continuous learning. The world is constantly evolving, and staying up-to-date is crucial for career growth.
3. What do you look for when hiring young people?
Attitude and adaptability. Candidates who can adapt quickly to new technologies, work processes, and changing environments. Adaptability is crucial in today's fast-paced and evolving job market.
Problem-solving abilities. Being able to analyse problems and come up with creative solutions.
Initiative. Those who take the initiative to go above and beyond their basic job responsibilities such as taking on extra projects or suggesting improvements.
4. How do I make my resume stand out?
Think from the perspective of your prospective employer and tailor your resume for them. Highlight broader experiences that may be relevant to the role.
5. What skills have been most beneficial for you?
The most beneficial skills in my career have been effective communication, critical thinking, adaptability to change, and resilience. It's important to note communication is not just about expressing ideas clearly, it’s also about listening intently. This skill has allowed me to connect with clients and colleagues on a deeper level to understand their needs and expectations. In the world of marketing where collaboration is key, effective communication has been integral to enjoying the work and overall success.
6. Do you need a degree?
I've never made hiring decisions solely based on the presence or absence of a degree on a resume. I have always valued practical experience, skills, and aptitude just as much, if not more, than formal degrees when making hiring decisions. With that said, I have always loved studying, and found it very beneficial.
7. What was a key lesson you learnt in your career to date?
A key lesson I've learned in my career to date is the importance of adaptability. In today's fast-paced and ever-changing work environment, being able to quickly learn new skills, pivot when necessary, and embrace change is crucial for long-term success and growth. The second, is to trust your instincts - having the courage to take bold leaps and stand strong on the decisions you make based on those instincts.
8. Have your reasons for joining the industry changed over time?
At first, I think my motivation stemmed from diving into something I found incredibly interesting. As time passed, my focus gradually shifted towards the impact and the different ways in which we could do that. The constant flux and rapid evolution of the digital landscape keeps my work challenging and engaging.
Over time, it's becoming more about the challenge of creating the best product for the businesses we work with. When you sit back and take a look at the tangible difference the work you're doing has made for a small Australian business, it's hard for that to not become the reason you do what you do.
9. Have you ever failed? How did you react?
Yes, I have encountered failures, as they are an inevitable part of any journey. My approach to failure is to view it as a learning opportunity, a chance to glean insights for improvement. For instance, there was a recent project that didn't unfold as planned. This setback prompted us to critically evaluate our process, identifying and addressing the gaps. This refinement of our approach not only helped us avoid repeating the same errors but also significantly strengthened our operational framework. Without this experience, we might not have developed the robust process we now rely on.
10. If you had the chance to re-do your career knowing what you know now, what would you do differently?
This is an interesting question. I might have chosen to study something different in my first degree, or moved to Australia sooner. However, I think my past experiences have formed a meaningful part of my journey and I try not to look back.