Philippa is the Head of NSW Government, OMD Australia
1. Why did you choose advertising/marketing as a career path?
I studied communications but ultimately fell into the industry like most of us do. I have loved it from day 1. Good people, good work, and the chance to create positive change.
2. What's the best advice you'd give to your younger self who's just started their career?
We are human beings, we are not our job titles. Imposter syndrome crippled me for years. TMA and deeply connecting with values of Indigenous culture freed me from that. Be curious, interested, and invested in connecting with the people you work with, whether it be an assistant or a CEO, go and have a yarn!
3. What do you look for when hiring young people?
1) Is their language and intention centred around team, not I/ me?
2) What are this persons unique qualities that will benefit our team, our culture, our client and our agency?
3) Whats in their DNA?: Tenacity, ambition, curiosity, life long learner, leadership etc? "
4. How do I make my resume stand out?
Let it be a true representation of YOU! Pictures, passions, who you are. Don't be afraid to venture away from the traditional resume format. You will be remembered because you did it differently.
5. What skills have been most beneficial for you?
1) Curiosity…be a life long learner.
2) Know your competition: The only person you need to be better than, is who YOU were yesterday.
6. Do you need a degree?
7. What was a key lesson you learnt in your career to date?
Don’t ever underestimate your ability to impact for good. Each and every one of us have the ability to be a positive disruptor. Don’t sit back and wait for change to happen, be the change you want to see.
8. Have your reasons for joining the industry changed over time?
I still love the fun and dynamism of the industry. Now I find most fulfilment in the positive impact we can have on others. We have a responsibility to leave our industry, our people, our communities in a better place than when we started.
9. Have you ever failed? How did you react?
Yes… I fail frequently. My reaction now is to find a moment to pause, reflect and reset as quickly as possible. If you don’t fail, you are NOT learning. Fail fast, fail often, fail hard and take those learnings, share them with others, keep moving forward.
10. If you had the chance to re-do your career knowing what you know now, what would you do differently?
Live by this statement: Whether you think you can or can’t, you are right.